Sneakers: The Complete Limited Editions Guide
Design and art direction of the sequel to ‘Sneakers: The Complete Collectors Guide’. The 256 page book features over 300 sneaker models as a reference guide to the very best and most collectible limited edition designs that currently exist.
Available to buy here.
In collaboration with Greenpeace and the Zoological Society of London, Project Ocean was Selfridges’ campaign and long-term commitment to the prevention of global over-fishing. Design of branding graphics which were applied across all of the UK stores. Spanning external and internal signage, supporting window graphics, foodhalls, partner restaurants and fish products. Sanna Annukka was commissioned to illustrate all the good and bad-to-eat fish which were used to compliment the core branding.
You can find out more about Project Ocean here.
The Happy Catch
As part of Project Ocean, The Happy Catch travelled across the UK serving sustainable mackerel baps, the tasty alternative to cod and chips. Identity and van design.
Boots Health Services
Boots needed a range of iconography to easily communicate their new Pharmacy and Health Services, both in-store and online. The icons were devised and developed to consist of three colours and always carry a subtle sense of humor; appearing friendly and digestible to customers.
Tearing Up The Court
Europe-wide campaign for Foot Locker’s ‘Approved Heat’ basketball range. Aimed towards Foot Locker’s lifestyle audience, a re-created basketball court was torn up and scorched for the campaign’s visual language. Creation of campaign concept, art direction and production of concept photography. The imagery was used across a campaign microsite and social media competition as well as in retail across 620 Foot Locker stores.
Front-end website design for Mother London’s self-initiated project to raise money for Age UK. Been there, seen that, got the t-shirt; turning this idea on its head, a Los-Angeles based psychic instead predicted the future wearers of 100 t-shirts. Over a two week period, the project raised £10,000 for the charity. The T-shirt already knows.
Social media activation for the re-launch of the iconic Stan Smith sneaker; which drove awareness and turned people into advocates for the sneaker and brand. Fans were invited on Twitter to tweet a picture of themselves with the hashtag #StanSmith for a chance to be made into their own bespoke Stan Smith tongue label. One winner a day was chosen to receive a pair of Stan Smiths featuring their personalised tongue label as well. Over a single week, there were 11,000 competition entry tweets and 1800 personalised tongue labels created. @adidasOriginals gained 13,000 mentions and 15,000 new followers as well.